Privacy policy

Novitheric ("we", "us") respects your personal data. This policy explains what we collect, why, and your choices. We follow Singapore's Personal Data Protection Act 2012 (PDPA).

1. What we collect

  • Contact details: name, email, phone number, delivery and billing address.
  • Order details: what you bought, returns, guarantee and warranty claims.
  • Payment details: processed by our payment providers (such as Shopify Payments, PayPal, Apple Pay and Google Pay). We do not store your full card number.
  • Messages: what you send us by email, WhatsApp or our contact form.
  • Comfort check-ins: if you reply to our check-ins, how your back feels. This can be health-related, so we treat it with extra care.
  • Website data: device, browser, IP address, and pages viewed, through cookies and similar tools.

2. Why we use it

  • To process, deliver and support your order.
  • To handle refunds, the 90-day guarantee and warranty claims.
  • To send your digital guides and order updates.
  • With your consent, to send Back Keepers messages (see section 3).
  • To keep our store safe and improve it.
  • To meet our legal duties.

3. Back Keepers emails and WhatsApp messages

Back Keepers is our customer care programme. It includes check-ins after delivery (for example day 1, 3, 7 and 30), tips, our community, and offers.

  • We only send marketing emails or WhatsApp messages if you opt in, for example by ticking a box at checkout or joining on our site.
  • The WhatsApp community is separate. You choose to join it. Other members can see your name and number there.
  • You can stop any time. Click "unsubscribe" in an email, reply "STOP" on WhatsApp, or email support@novitheric.com.
  • If you tell us your pain is getting worse, we will point you to a doctor and stop sending you offers.
  • We will only use your words as a review or testimonial if you give us clear permission first.
  • We respect Singapore's Do Not Call rules for marketing messages to Singapore phone numbers.

4. Who we share it with

Only with service providers who help us run the store, under contract, such as: Shopify (store), payment providers, our delivery partners, our email and WhatsApp tools, and our ad partners (such as Meta) for measuring ads. We do not sell your personal data.

Some providers store data outside Singapore. When that happens, we take steps so your data gets protection comparable to the PDPA.

5. Cookies

We use cookies to run the cart, remember your choices, and measure our ads. You can turn cookies off in your browser, but some parts of the store may not work.

6. How long we keep it

We keep your data only as long as we need it for the reasons above, or as the law requires (for example, tax records).

7. Your rights

You can ask to:

  • see the personal data we hold about you and how we used it;
  • correct it;
  • withdraw your consent (we will explain what that means for your order).

Email our Data Protection Officer. We will reply within the time the PDPA allows (normally 30 days).

8. Keeping it safe

We use reasonable security, such as encrypted checkout and limited staff access. If a data breach could harm you, we will tell you and the PDPC as the law requires.

9. Children

Our store is not meant for children under 18. TriCore is not for children.

10. Changes

We may update this policy. We will post the new date at the top.

11. Contact us about your data

Email: support@novitheric.com